Ask around Londontown for a good time / good eats scene stealer and there’s a high chance Pizza East will be the response on more than one’s tastebuds. With three different urban London locations (and one in Istanbul) this restaurant will have you dreaming of prosciutto pizzas, 80’s dance tunes, and rustic industrial decor. As one of The Embarkiste’s favourite Friday night gastronomic pastimes, she highlights all the aromas and charms this vibrant locale cooks up.
The Soho House operated eatery (who also brands other outstanding venues like Electric Cinema and Farmshop) prides itself with Italian cured meats, wood oven pizzas, coffees and biscotti. Portobello’s restored Georgian pub is an open and airy space perfect for a sunny Sunday brunch in Notting Hill, while the Kentish Town scene is a short stroll from Hampstead Heath and dims the lights a little lower with added elements of underground ambiance.
Coming across Shoreditch’s buzzing location was pure serendipity. Looking for a good time in London’s hip neighborhood, PE happens to be right off the High Street and Bethnal Green bus stop and lured her in with spunky 80’s tunes, bubbly inhabitants, scented sun-dried tomatoes baking, and a dance club in the basement. Crossing off everything a Friday night on the town should include, she soon found herself laughing with charming bartenders, savouring rosemary and marinara meatballs, and dancing the night away amongst the brick baring basement walls in what used to be a former tea warehouse.
Every detail outshines the others at Pizza East and entices any meal time with a lust for penchant, quality, and merrymaking.